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By Sara K. Sims, Director of Business Development

I hope by now your website is listed on many large directories and that you are enjoying the new business your website is bringing you. If your website is still far from coming up on the first page of a Google search, don’t fret; there’s still more you can do. In fact, here’s a simple step that will make a big difference:

A major key to a well-optimized site is to have effective title tags on all your pages. The title tag is used by search engines to match your webpage up with the searcher’s query. To maximize the strength of the title tag, there should be between 6-10 words used, and those words should include the targeted key phrases that you used in the page content along with your geographic location. Each page in your website should have a unique title tag associated with the most important information covered on the page. 

Tip: Avoid using a lot of commas and dashes in your page titles. More than two commas may cause search engines to think you are spamming keywords, and they may penalize you in the results.

To give you a good title tag example, let’s say that you’re a Licensed Professional Clinical Counselor in Santa Barbara, Calif., focusing your practice on divorced families. A good page title would be: “Therapy for Divorced Families—Therapist John Smith—Santa Barbara California CA.” 

If you have a TherapySites website, title tags have already been done for you. However, it may still be a good idea to further refine these tags if your focus is on a specific type of therapy. 

Click here if you would like more information about editing your TherapySites title tags. If you have any questions about this tip or any others, please feel free to email me at <>.

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