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The Business of Private Practice
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The Most Important Thing You Have to Do to Succeed in Private Practice …
By Deb Legge, PhD CRC LMHC

Here is one thing you can do to significantly increase the likelihood of your success in private practice.

It’s not a marketing strategy. It’s not a business technique. It’s not a class you take or a book you read. It doesn’t even happen in your office. It is a decision you make, an attitude you take, and it happens between your ears.

The most important thing you can do to get what you want in private practice is

Private Practice can be an exciting and rewarding option for counselors. Getting the information and support you need regarding the
“Business of Private Practice”
can help you to build a successful
and sustainable business.
for more helpful information on starting and growing a private practice, and to submit your questions and ideas for future articles inThe Advocate.

to decide that success is your only option. Without that, you are simply “practicing” at private practice—you are rolling the dice.

When success is your only option, you don’t quit when you are tired or unsure or afraid. When success is your only option, you simply must make things happen.  

“If you want to take the island, you have to burn the boats,” life coach and self-help author Anthony “Tony” Robbins has said. Likewise, if you want to have a successful private practice, you have to stop settling for less, stop relying on golden handcuffs, stop figuring out how you’ll make it if you don’t make it. In other words: Stop planning to fail!

Decide that success is your only option. Believe it. Commit to it. 

  • Determine what you need to do to make it happen.
  • Create your plan of action.
  • Plant seeds that will bring your goals to fruition.
  • Focus more on what you think will work than on what you’re afraid won’t work.
  • Spend at least 15 minutes each day reviewing your goals and working your plan.
  • Don’t quit. Regroup if you must, but don’t quit.
  • Celebrate each step (even the setbacks) on your path.

You can do this, if you believe you can do this!

Once Your Positive Perspective Is in Place ...

You’ll want to bolster your hopes and dreams with practical tips to ensure your practice succeeds. Turn to themembers-only AMHCA Private Practice Library. Legge’s recent articles there include: 

  • “Is Private Practice Really for You?”
    • “Getting Started, Going Solo”
    •  “Policies and Procedures for Private Practice”
    • “Getting on Insurance Panels”
    • “Setting Your Fees”
    • “Billing for Your Services"
  • "Finding Your Niche”
  • “Finding a Home for Your Private Practice”
  • “Private Practice Website Tips” 
  • “Marketing Your Private Practice”