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Nonprofit Helps Bring DVDs to Vets

Laurance Baschkin knows that mental health counselors have some clients who have a problem with holding on to too much “stuff.” And he has a win–win way to take some of that stuff—DVDs in particular—off their hands. 

Baschkin is executive director of DVDs4Vets, a nonprofit, all-volunteer-run organization based in Harrison, N.Y. The organization relies on DVD donations from Hollywood studios, community groups, and individuals. Lately his organization has been fielding more calls from clinical mental health counselors and social workers. They report that they have clients who have collections of DVDs that they’re ready to get rid of and who like the idea of donating their DVDs to veterans. 

The organization’s website provides a list of VA hospitals and facilities around the country and encourages people to bring DVDs they no longer want directly to the VA hospital or facility closest to them. But for people who have extensive collections that they want to donate—1,000 or more DVDs—Baschkin says DVDs4Vets can arrange for someone to help pack up and deliver the DVDs to the closest VA facility. 

A couple of years ago, a high-level executive at Warner Brothers’ Home Entertainment sent 1,000 DVDs to a local VA hospital, and one of the veterans there sent the executive a handwritten note telling him what his donation meant to him and other veterans at the facility. That feedback inspired the executive to donate 15,000 to 20,000 DVDs last year.

“Our goal is to connect the dots,” Baschkin says. “A lot of people have a lot of DVDs sitting around doing nothing but gathering dust,” so getting rid of them helps both sides—“everybody wins.”

A 501(c)3 organization, the organization asks that donations be DVDs only (no VHS tapes), and no pornographic, horror, or bootlegged films. Donations are tax-deductible.

For more information, visit, or contact Scott Bowers, director of media relations, at DVD4Vets, 173 Halstead Avenue, Harrison, N.Y. 10528; 914.835.3673.

Discounts on Springer Publishing Company Titles for AMHCA Members

AMHCA members are eligible to receive 20 percent off all Springer Publishing Company titles. Just use the discount code AMHC2 at checkout. 

New counseling books include the following topics:

  • Counseling general interest
  • Gerontological counseling
  • Grief counseling
  • Marriage and family counseling
  • Mental health counseling
  • Psychotherapy
  • Rehabilitation counseling
  • Stress and trauma counseling
  • Substance abuse counseling

Springer Publishing Company provides all books as e-books, and will provide an exam copy to qualified instructors. For all international orders, please email to receive a special discount. Offer is valid via, and is not valid on bulk orders, previous purchases, or in combination with any other promotion.

For more information, contact To order by phone and for textbook support, contact: 877.687.7476 or 212.431.4370.

Psychology Today Offers a FREE Profile—Save $180!

AMHCA members who are first-time members of The Therapy Directory are eligible for a free, six-month profile in Psychology Today’s Therapy Directory.

The free profile includes:

  • Online profile with your picture and professional details
  • Call tracking—see how many calls and emails your profile receives 
  • Unlimited referrals 
  • Easy three-minute set-up
  • Your online profile will be absolutely free for six months—compliments of AMHCA. Your credit card information will be collected when you register but won’t be charged. If you choose to remain in the Directory, you will be charged $29.95 per month beginning in the seventh month. You can cancel your profile at any time.

Besides giving your practice an online presence, a profile in Psychology Today’s Therapy Directory can get you new clients, a high rank in Google, referrals, and a way for clients to find you when they search Google for a mental health counselor in your area. (Psychology Today sends out 9,000 referrals a day.)

To see two sample profiles, check out Bea von Watzdorf’s profile and Peter Chirinos’ site.

Start your six free months!

Nominate Yourself, a Peer, or a State Chapter for a 2012 AMHCA Award
Every year, AMHCA bestows awards on several individuals and AMHCA state chapters at the Annual Conference in July. Award nominations are due on Friday, May 18. Refer back to award categories and information on how to submit nominations.
Promoting Your Practice Online Tip #9*—Creating a Multi-Practitioner Site

By Sara K. Sims, Director of Business Development

Does your practice have more than one healthcare professional? If you are using a single website to represent multiple professionals working at the same business, then your particular challenge is to present information about both the practice and the people involved in a way that is organized and easily understood by your website visitors. Here are suggestions for two methods:

A Single “About Us” Page That Describes All Professionals

This page can be used to describe your practice generally, in greater detail than on your home page. The home page of any business site serves as an introduction to the site and the business, while a page with a title like “About Us” gives more specific information. You can present information such as the length of time that the practice has been in business, the number of professionals in the practice, their interesting accomplishments or attributes, and specialties offered. The page could then go on to describe each individual in the practice, with a paragraph describing each person and each person’s portrait within or next to the text.

If several practitioners are featured in the page, here is something you can do to make it easy for site visitors to navigate to a particular person’s info: Create links near the top of the page representing practitioner names so that when viewers click them, the links take the viewers to the appropriate section.

Your site’s page for contact information might be titled “Contact Us” and list the contact information (for example: email address, phone number, and fax number) for each professional. To be sure that the contact information is easy to find, include a link from the “About Us” description of each individual to this page, or present the contact information in both places.

If you would like to present more information than a paragraph or so for each person, I suggest that you use another format …

Each Professional Is Featured in His or Her Own Page

In this scenario, the “About Us” page will describe the practice, while each professional’s information would be featured in a distinct page titled for that individual. If you do not feel that an “About Us” page would add any information about the practice that is not already on the home page or another page, then you could do away with that page entirely and title each professional’s page “About Ms. Jane Doe, LPC.”

In this case, I suggest that each individual page link over to a “Contact Us” page with the detailed contact information. It is always a good idea to feature a contact page someplace on the site, even if the contact information is also presented in each professional’s page, so that the information is easy to find.

Because search engines treat any Web page as a unique destination, an advantage of this method is that it will be easier for a search engine user to get to the information about the practitioner whose name they are searching for. If they reach the page for a particular professional, the page will be only about that one person, and the searcher will not have to search further in the page for the info.

TherapySites Makes Setting Up Group Practitioner Sites Easy

With a little customization, you can easily set up your TherapySites website to represent multiple practitioners. The content included with each website template is a suggestion, intended to give you a starting point. You can change page titles, content of pages, or even remove or add pages altogether so that the site presents all of the information you feel is important and nothing that is unnecessary. 

All of this can be done any time, and all you need is a website browser with Internet access. Also, AMHCA’s partnership with means AMHCA members receive the first month free with TherapySites. Just enter promo code “AMHCA” on the sign-up page.

If you have any questions, please email me at