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When It Comes to Problem-Solving, New UVA Study Finds That Less Is More

By Kathleen McCarthy posted 08-24-2021 17:57


Writers are often reminded to “omit needless words.” Designers are told “less is more.” Savvy leaders are increasingly learning to “remove barriers.” And everyone has, at one time or another, been chided to “keep it simple, stupid.” Why do so many fields develop these subtractive reminders? According to an interdisciplinary quartet of current and former University of Virginia researchers, the reminders may be attempts to fight people’s natural inclination to add. … Featured on the cover of the April 8 issue of the journal Nature, the quartet’s research shows that people default to thinking of additive change ideas, and that finding subtractive alternatives often requires more cognitive investment.

SOURCE: University of Virginia, April 7, 2021, article by Whitelaw Reid



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