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Advocacy Guides
Types of strategies
Advocacy strategies are techniques or approaches used to promote a cause, influence public opinion, or create social or policy change. Here are some examples:
Awareness Campaigns:
Using social media, posters, advertisements, or events to inform the public about an issue and motivate them to
take action
.
Grassroots Organizing:
Building a community-driven movement by engaging volunteers, hosting town halls, or creating local chapters to rally support from the ground up.
Lobbying:
Directly engaging with policymakers or legislators to advocate for specific laws, regulations, or policies.
Storytelling:
Sharing powerful personal stories through videos, blogs, or public speaking to create emotional connections and raise awareness.
Partnerships and Alliances:
Collaborating with other organizations, nonprofits, or influencers to amplify efforts and reach a wider audience.
Petitions:
Creating and circulating petitions to gather public support, which can then be presented to decision-makers.
Legal Action:
Using legal avenues like lawsuits or court cases to challenge policies or practices that go against the advocacy goals.
Protests and Demonstrations:
Organizing marches, rallies, or sit-ins to draw attention to the cause and showcase collective support.
Media Outreach:
Engaging with journalists, writing op-eds, or holding press conferences to get media coverage for the cause.
Education and Training:
Conducting workshops, seminars, or classes to educate people on the issue and empower them to advocate themselves.
Each of these strategies can be adapted based on the cause, the audience, and the resources available. Would you like help exploring any of these in more detail?
Best practice in communicating with policy makers
(see Federal Advocacy Guide)
Roadmap to Advocacy
Seek information on what is happening on federal and state levels. Check with your state board and state AMHCA branch of what issues are in the forefront.
Ask yourself several questions
in order to
zero in on what you’d like to advocate for:
What are some of the struggles that my clients have on a
day to day
basis?
What stands out to me that is close to home?
What do I want to fight for?
What do I feel passionate about?
Gather more information on your chosen issue and educate yourself
Explore what advocacy networks exist and what others are already doing
Connect with others who are advocating for change
Locate pending bills and legislation on state and federal levels
Choose
your approach- call to action
reach out to reps
letters/emails/calls
social media
local
efforts
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